To lead project Operation LASIK and come up with a report to
evaluate the quality of the procedure offered at the clinics and their profit-seeking approach.
educate customers well enough to make decisions to undergo Lasik.
provide recommendations for director's new LASIK surgery department that is slated to open soon
Our approach:
A proposal in the form of a wetpaint site.
A brochure to reach out to the public.
Games to educate public in an interactive manner.
"As you know, I would like to open a Lasik Surgery department at our medical centre. If you have been catching up on the news, you will realize that many people are now turning to Lasik to regain near perfect eyesight, with some seeking the operation overseas. There has also been a surge in new Lasik clinics opened recently.I have two main concerns about this trend. Firstly, I do question the quality of the procedure offered at the clinics and their profit-seeking approach. Secondly, I am worried that the consumers may not be educated well enough in making decisions to undergo Lasik.As such, I would like you to lead a taskforce in "Operation Lasik" and provide recommendations for our new Lasik Surgery department that is slated to open by early next year. You are given two months and I look forward to your report at the end of the project."
- Director of LASIK company
Operation LASIK
To lead project Operation LASIK and come up with a report to
Our approach:
"As you know, I would like to open a Lasik Surgery department at our medical centre. If you have been catching up on the news, you will realize that many people are now turning to Lasik to regain near perfect eyesight, with some seeking the operation overseas. There has also been a surge in new Lasik clinics opened recently.I have two main concerns about this trend. Firstly, I do question the quality of the procedure offered at the clinics and their profit-seeking approach. Secondly, I am worried that the consumers may not be educated well enough in making decisions to undergo Lasik.As such, I would like you to lead a taskforce in "Operation Lasik" and provide recommendations for our new Lasik Surgery department that is slated to open by early next year. You are given two months and I look forward to your report at the end of the project."
- Director of LASIK company